About Bill

Bill Collier has real-life experience starting, growing, buying and selling successful companies, using his own money. He knows what it’s like to have to “make payroll.”

Bill is a long-time entrepreneur turned business coach, professional speaker, and author.

Before becoming an entrepreneur, his career included time in the U.S. Air Force, McDonnell-Douglas Aircraft (now known as Boeing), and General Electric Company.

In 1988, Bill and his wife Joyce founded BC Group International, Inc. with a small personal investment and a loan guaranteed by the SBA. Over the 15+ years they owned the company, it grew from a local/regional distributor of biomedical testing equipment into a respected force in the industry with customers all over the world.

The company was named to the St. Louis Technology Fast 50 list in 2000, 2001, and 2003 – recognizing the 50 fastest-growing technology firms in the St. Louis Metro region. In 2005, Bill received the Hall of Fame Award from the Great Game of Business for BC Group’s “extraordinary business practices and performance.”

Bill hired and developed a management team that allowed him to work on the business and not just in the business. He used Open Book Management and other innovative techniques to motivate employees and achieve solid financial results The company surveyed its customers on an ongoing basis, and satisfaction was continually above 95%. Voluntary employee turnover was well below 5%.

Recognizing the value of the company they had built, Bill and Joyce decided to sell the company in 2004. The deal was successfully negotiated and transacted in 2005, and both buyer and seller were delighted.

In 2006, he started Collier Business Advisors, LLC and began coaching & training other businesses. In that capacity and especially as a certified coach for The Great Game of Business, Bill has worked with hundreds of companies to improve their culture and business results. He’s provided financial literacy training for thousands of business owners, managers and front-line employees.

He has written for various business publications and for years had a regularly featured column in St. Louis Small Business Monthly. He has given presentations, including keynote addresses, at a variety of trade shows and industry conferences, including Great Game Australia – Sydney in 2011 and Brisbane in 2012.

In mid-2003, while still CEO at BC Group, Bill took advantage of an opportunity to acquire Arch Engraving, founded in 1968, whose owners were retiring. Arch makes awards, signs, promotional products, personalized gifts and performs custom and industrial engraving services. He remains actively involved in ownership and management of that company. Arch Engraving won recognition as the Small Business Administration’s 2019 Veteran-Owned Business of the Year for Eastern Missouri.


Bill’s current and past community involvement includes Toastmasters International, several non-profit board memberships, and more. He is a former ad-hoc faculty member for St. Louis Community College’s Continuing Education and Entrepreneurial Development programs, and is a past board member for the St. Louis Enterprise Centers (joint St. Louis County/City business incubator program). 

Bill is the author of the book, How to Succeed as a Small Business Owner … and Still Have a Life.

Bill and Joyce have been married since the dawn of time. They have 2 daughters and 5 grandsons. They are longtime members of their local Catholic church, where Bill has served as president of the school board and a member of the parish finance committee.